MealPrapp: The Nutrition App for Easy, Intuitive Meal Planning

Industry: Fitness & Nutrition Customer Business: Coaching Product: Mobile App for iOS & Android, including Web App (Admin Panel) Team Size: 10 Start: July 2023 Country: Germany

MealPrapp: The Nutrition App for Easy, Intuitive Meal Planning

We developed the MealPrapp for our client Easy Meal Prep . The app helps busy moms and families plan healthy meals with ease.

The product stands out with a lovingly crafted, custom design and unique features that differentiate it from standard recipe apps. Key highlights include a recipe builder and weekly meal planner.

In addition to the mobile app, we created a web-based admin panel that allows Easy Meal Prep’s nutrition coaches to manage ingredients, recipes, and users.

MealPrapp is fully integrated into our client’s business model and serves as a growth driver for their coaching business.

Customer website

Challenges We Turned Into Wins

Unique & Intuitive

We created a unique, Insta-worthy, aesthetic UI while ensuring the app remained highly usable and within budget & timeline.

Standing Out in a Crowded Market

We developed innovative features that distinguish MealPrapp from the many other food apps available.

Fast, Confident Launch

We went straight into full production, managing quality and user expectations efficiently and flexibly on the fly.

Built for Business & App Stores

We built the app to fit seamlessly into the client’s business model while meeting strict App Store requirements.

Ready to Scale

The first version laid a stable foundation, and we quickly added advanced features for a second release that exceeded expectations in performance and usability.

Behind the Scenes with Our Client

Check out our client’s Instagram Stories and visit their website.

Our Approach

At the start, we dove deep into the topic of nutrition to fully understand the needs and challenges of the users. Our focus was always on providing maximum flexibility, excellent customer service, and real value for the users. With a dedicated team, careful manual quality checks, and creative solutions, we aimed to strengthen our client’s business model sustainably through this product.

Our Success

Even without a pilot phase, we achieved a smooth launch with over 300 very first users. The app met both the visual and functional expectations of the target audience and received consistently positive reviews in the app stores. An engaged user community actively participates in beta tests and provides feedback. With MealPrapp, we successfully helped our client transition from a service-based business model to a product-based model, enabling sustainable growth.